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I am honing my lead gen skills for FE and Med Supp and would like further input from more agents. I have a few agents on here testing my leads and you are welcome to share your experience here! I want to continue to improve the quality of my leads with your input.
What I really want to know from producing agents is this, would you rather have:
Volume or Quality?
Of course, in a perfect lead gen world we want 10's on both, right? But I am trying to find that sweet spot. I know some agents can do really well with volume because of a "get me in front of a prospect and I'll write a policy" attitude, while others only want to deal with the highest quality leads available.
Naturally, the higher the Q, the lower the V, and the higher the Cost.
Are you willing to pay high C for high Q, even if it means low V?
Or are you an agent that wants high V, accepting of okay Q, for low C?
Where is that balance for you as an agent?
I'd rather not charge $35/lead but I certainly can get the Q there to make the ROI work for agents if that's where the demand is.
At the same time I do not want to deliver crap Q just to give high V and low C...unless of course that's what agents want?
I guess what I am asking is for agents to rank your priorities...
Volume, Quality, and Cost on a scale of 1-10 and in priority order, the higher the number the more important that aspect. A "10" in volume would likely mean a "5" in Quality and "5" in Cost for example. You can only allocate 20 total points.
As an agent myself I would want something like this...
V (8) means med-high volume
Q (8) means med-high quality
C (4) means med-high cost
I think right now I am delivering something like this...
V (8) med-high
Q (7) med-high
C (5) med
What do YOU want?
What are you willing to pay for your parameters?
For example,
V (8)
Q (7)
C (5)($10/lead)
or
Q (9)
V (3)
C (8)($20/lead)
Am I making any damn sense?
What I really want to know from producing agents is this, would you rather have:
Volume or Quality?
Of course, in a perfect lead gen world we want 10's on both, right? But I am trying to find that sweet spot. I know some agents can do really well with volume because of a "get me in front of a prospect and I'll write a policy" attitude, while others only want to deal with the highest quality leads available.
Naturally, the higher the Q, the lower the V, and the higher the Cost.
Are you willing to pay high C for high Q, even if it means low V?
Or are you an agent that wants high V, accepting of okay Q, for low C?
Where is that balance for you as an agent?
I'd rather not charge $35/lead but I certainly can get the Q there to make the ROI work for agents if that's where the demand is.
At the same time I do not want to deliver crap Q just to give high V and low C...unless of course that's what agents want?
I guess what I am asking is for agents to rank your priorities...
Volume, Quality, and Cost on a scale of 1-10 and in priority order, the higher the number the more important that aspect. A "10" in volume would likely mean a "5" in Quality and "5" in Cost for example. You can only allocate 20 total points.
As an agent myself I would want something like this...
V (8) means med-high volume
Q (8) means med-high quality
C (4) means med-high cost
I think right now I am delivering something like this...
V (8) med-high
Q (7) med-high
C (5) med
What do YOU want?
What are you willing to pay for your parameters?
For example,
V (8)
Q (7)
C (5)($10/lead)
or
Q (9)
V (3)
C (8)($20/lead)
Am I making any damn sense?