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You may or may not have noticed that the LifeHealthPro.com website is no more as of today – it’s content has been integrated into a “life/health channel” on ThinkAdvisor. Same thing happens to ProducersWeb on Friday.
Also, the March issue was the final one for National Underwriter Life & Health magazine, ending what had been a 120-year run in some form (although NU’s P&C edition is still publishing). Retirement Advisor magazine too – which started as Senior Market Advisor in 2000.
Change happens. Industry print magazines have been shrinking for years as reader preferences have adapted to the times, and advertisers have migrated to digital. But it’s still kinda sad that some longtime titles that used to be very important resources for tons of producers are becoming extinct. Also sad that almost all of the colleagues I worked with over there just four years ago are now gone.
As I have a history with these products, I posted a commentary with more background at the link below. Please check it out if interested, and share your thoughts here about the demise of industry print titles – or even the strategy to kill the LifeHealthPro and Pweb brands in favor of a channel on ThinkAdvisor.
For our part, Insurance Forums is happy to remain dedicated to serving the needs of the independent insurance producer distribution channel with discussion and content focused on the issues that matter most to you.
Insurance Forums | Industry trade media brands disappearing: A closer look
Also, the March issue was the final one for National Underwriter Life & Health magazine, ending what had been a 120-year run in some form (although NU’s P&C edition is still publishing). Retirement Advisor magazine too – which started as Senior Market Advisor in 2000.
Change happens. Industry print magazines have been shrinking for years as reader preferences have adapted to the times, and advertisers have migrated to digital. But it’s still kinda sad that some longtime titles that used to be very important resources for tons of producers are becoming extinct. Also sad that almost all of the colleagues I worked with over there just four years ago are now gone.
As I have a history with these products, I posted a commentary with more background at the link below. Please check it out if interested, and share your thoughts here about the demise of industry print titles – or even the strategy to kill the LifeHealthPro and Pweb brands in favor of a channel on ThinkAdvisor.
For our part, Insurance Forums is happy to remain dedicated to serving the needs of the independent insurance producer distribution channel with discussion and content focused on the issues that matter most to you.
Insurance Forums | Industry trade media brands disappearing: A closer look