Verbgravy
Expert
We're an independent agency. We currently have a few captive State Farm, Allstate, Famers guys that send us a few things here and there, but I'd really like to ramp up our marketing efforts to them.
If you're indy, what are you doing to market to captives? If you're a captive, what would you like to see from an indy partner? I'm trying to put together a marketing flyer that highlights the value we can add, like writing mono-line homes for clients with claims, vacant properties, and obviously the business we can write on the commercial side. I was planning on doing drop ins with cookies, flyers, and business cards. Give the elevator pitch on value thank them for their time, and move out. Thoughts?
We try to emphasize that we will NEVER try and take their client. If they send the home over, we will only write the home. We obviously want to build long term referral relationships, not sacrifice it to write an extra policy or two. Does anyone want to share what's been successful for them?
If you're indy, what are you doing to market to captives? If you're a captive, what would you like to see from an indy partner? I'm trying to put together a marketing flyer that highlights the value we can add, like writing mono-line homes for clients with claims, vacant properties, and obviously the business we can write on the commercial side. I was planning on doing drop ins with cookies, flyers, and business cards. Give the elevator pitch on value thank them for their time, and move out. Thoughts?
We try to emphasize that we will NEVER try and take their client. If they send the home over, we will only write the home. We obviously want to build long term referral relationships, not sacrifice it to write an extra policy or two. Does anyone want to share what's been successful for them?
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