Christopher Davis
New Member
- 16
It's terrible, and we all know it is. But here's the thing - it doesn't have to be.
Back when I was cold calling about five years ago, whenever I would hop on the phone to sell insurance, I never asked if the person needed a new policy right off the bat. I'd generally start out with a "hey, it's Chris from My Insurance Co., how is business going for you?" or something more friendly and from there, I would get to know who I am calling better.
After a few minutes of discussion, I would then ask if they had a few minutes to talk about insurance. In some cases, it is best to get to know how their certain policies are holding up before asking, because cold calling will almost never work if the person you reach out to is satisfied with their current policy.
Also, do NOT compare your agency to their current one - they will see this as your agency trying to simply compete against another. You will want to state why your agency is best for THEIR needs and how it can offer the best policy for THEM. Since you have already gotten to know them a bit, you can also ask if they have any specific needs and let them know what will (and won't) work.
Last, understand that cold calling is not going to work with everyone. It is simply the nature of the best. Celebrate victory, but do not get discouraged by defeat, even if your cold calling method fails way more than it works. Also, don't consistently change your approach - stick to one method and ride it out.
In summary, make cold calling as friendly as possible. Get to know the person you're calling and be comfortable asking them questions about them and their business.
I'm interested to know if this helps anyone out, please let me know.
Cheers!
Back when I was cold calling about five years ago, whenever I would hop on the phone to sell insurance, I never asked if the person needed a new policy right off the bat. I'd generally start out with a "hey, it's Chris from My Insurance Co., how is business going for you?" or something more friendly and from there, I would get to know who I am calling better.
After a few minutes of discussion, I would then ask if they had a few minutes to talk about insurance. In some cases, it is best to get to know how their certain policies are holding up before asking, because cold calling will almost never work if the person you reach out to is satisfied with their current policy.
Also, do NOT compare your agency to their current one - they will see this as your agency trying to simply compete against another. You will want to state why your agency is best for THEIR needs and how it can offer the best policy for THEM. Since you have already gotten to know them a bit, you can also ask if they have any specific needs and let them know what will (and won't) work.
Last, understand that cold calling is not going to work with everyone. It is simply the nature of the best. Celebrate victory, but do not get discouraged by defeat, even if your cold calling method fails way more than it works. Also, don't consistently change your approach - stick to one method and ride it out.
In summary, make cold calling as friendly as possible. Get to know the person you're calling and be comfortable asking them questions about them and their business.
I'm interested to know if this helps anyone out, please let me know.
Cheers!