mrmike2020
New Member
- 2
My first experience with cold calling dates back to pre internet days. I'm talking 1977. No cell phone just big clunky phones and huge phone books on the desk beside it.
I was just a teenager who had the opportunity to make a whopping $3.00/hour. All I had to do was call people and ask them to buy light bulbs that supported some charity. I got paid the same day so I was all game to dial for dollars.
What shocked me was that people were actually committing to buying the bulbs. Nothing special about them. Just light bulbs.
Later in life I found myself engaged in the same tactic for insurance and even b2b with equipment leasing.
Today I prefer digital marketing but don't knock cold calling because it can work.
Believe it or not referrals work wonders also. I have a friend who is a financial advisor and hated cold calling or networking meetings. He took traditional referral marketing and tweaked it to where he doubled his business and never had to talk to anyone who didn't want his services.
So it' not about what you are using but more of how you use it to be successful.
I was just a teenager who had the opportunity to make a whopping $3.00/hour. All I had to do was call people and ask them to buy light bulbs that supported some charity. I got paid the same day so I was all game to dial for dollars.
What shocked me was that people were actually committing to buying the bulbs. Nothing special about them. Just light bulbs.
Later in life I found myself engaged in the same tactic for insurance and even b2b with equipment leasing.
Today I prefer digital marketing but don't knock cold calling because it can work.
Believe it or not referrals work wonders also. I have a friend who is a financial advisor and hated cold calling or networking meetings. He took traditional referral marketing and tweaked it to where he doubled his business and never had to talk to anyone who didn't want his services.
So it' not about what you are using but more of how you use it to be successful.