MassMutual is launching Care Choice One, a new Single Premium WL product, that will be available for new sales August 25th. Issue ages 35-69 and contains an LTC Rider.
Obviously they are going after Lincoln's over 50% ($1.2B approx.) market share in this space. CC1 will be a participating policy so cash values, LTC pool & death benefit can increase. Really, the only decision for clients is inflation or no inflation.
Biggest difference is tradeoff from competitive standpoint with MoneyGuard and TLC is lower LTC benefits with inflation choices. However, most people buy these products because of the use it or lose it mentality and want something if they do not have an LTC need. CC1 will offer more upside in terms of death benefit and cash value for this.
Obviously they are going after Lincoln's over 50% ($1.2B approx.) market share in this space. CC1 will be a participating policy so cash values, LTC pool & death benefit can increase. Really, the only decision for clients is inflation or no inflation.
Biggest difference is tradeoff from competitive standpoint with MoneyGuard and TLC is lower LTC benefits with inflation choices. However, most people buy these products because of the use it or lose it mentality and want something if they do not have an LTC need. CC1 will offer more upside in terms of death benefit and cash value for this.
