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I have a lot of realtors as referral sources for my P&C business. I was thinking about targeting realtors for life insurance. Has anyone had any luck selling life insurance to realtors as their target market?
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I've never found realtors to be a good market. As opposed to investment-grade life insurance, they like to invest in what they know best...property.Has anyone had any luck selling life insurance to realtors as their target market?
There's a few out there that will bite, but don't waste too much time on it. I'd almost say that you'll have more luck selling DI than life, but those are slim pickin's too. The ones that can afford it tend to have already bought it.
They already have DI or life? In my experience few professionals have DI outside of dr's and dentists. I just saw where Ameritas upgraded RE agents to 4A for agents that make $75,000+.
I thought this thread would be about getting new home owner referrals. But going after the actual realtor is an even worse idea. Go after real estate brokers maybe... but not the broke ass agents...
80% of my business is mortgage broker referrals.
Now, what about those brokers who refer to other insurance agents and not me? Answer: look in Facebook and find out who their realtors are.
With that said, obviously, I meet with those realtors. The point of this tread is, since I am already meeting with a 1099 sales person, what can I do to make the most of the meeting? Answer: perhaps talk w/ them about their own DI or life? Thought?