The Big Winner In Google's Changes?

[CHUMPS FROM OXFORD]

EHealth. Sad, but they made some big moves.

I assume this "change" is not complete and we'll see some more shuffling in the next few days. Some very odd web pages are suddenly on Page 1.

 

[Josh]

I think a lot of what you're seeing there is EHealth was competing with less savory marketers and when they are getting filtered out/penalized it leaves more room for folks doing it the "right" way.

For those who believe in such things

 

[YouGotMyMoney]

This isn't done yet, like the mess that was going on last week, Google will have to reverse directions with this "over optimization" filter. Lot's of "white hat" sites have lost rankings too.

Or you could hurt a competitor with more links optimized for their biggest keywords and they would lose traffic.

 

[1manshow]

I think a lot of what you're seeing there is EHealth was competing with less savory marketers

Ahhh.... the "less tasty" marketers...yeah, they're not so good