DHK.... the fact you used the word brag even if in tongue and cheek makes me shudder.
Yes you must be confident in your ability to add value to your client.
That being said I would never ever talk about myself or my accomplishments. This is bravado chest pounding and frankly the clients don't give a crap. Its a huge turn off. All clients care about whether its b2b b2c or INDUSTRY is what you can do for them, are you the one to help them reach their end goal? Not your list of accomplishments. Credibility and authority should be built in your marketing material and the way you conduct yourself, type of questions you ask.
If you tell them you know what you are doing its wasted breath, it only works when the client puts the pieces together and comes to that conclusion about you for themselves.
Straight from your first post:
"we specialize in" or "we're experts in" and "I am the #1 broker for XYZ, the largest firm in the northeast. I tripled the production of over 42 other brokers 2 years in a row."
These examples are the same thing! All b.s. cheap talk and most people will be running for the hills if someone calls them with this tactic.
Its fair that I add some value here since I questioned your tactic.
I could write a book about this but here is a generic answer to your question on my angle...
"When you're prospecting think about what would get YOUR attention. What would make you say... I want to know more!"
I agree 100%
I would generate curiosity, focusing on whats in it for them, with no strings attached dialogue. Followed by well thought out questions, perhaps ones they never even thought of themselves regarding their situation.
Obviously this requires you know your market better then they know themselves.
Yes you must be confident in your ability to add value to your client.
That being said I would never ever talk about myself or my accomplishments. This is bravado chest pounding and frankly the clients don't give a crap. Its a huge turn off. All clients care about whether its b2b b2c or INDUSTRY is what you can do for them, are you the one to help them reach their end goal? Not your list of accomplishments. Credibility and authority should be built in your marketing material and the way you conduct yourself, type of questions you ask.
If you tell them you know what you are doing its wasted breath, it only works when the client puts the pieces together and comes to that conclusion about you for themselves.
Straight from your first post:
"we specialize in" or "we're experts in" and "I am the #1 broker for XYZ, the largest firm in the northeast. I tripled the production of over 42 other brokers 2 years in a row."
These examples are the same thing! All b.s. cheap talk and most people will be running for the hills if someone calls them with this tactic.
Its fair that I add some value here since I questioned your tactic.
I could write a book about this but here is a generic answer to your question on my angle...
"When you're prospecting think about what would get YOUR attention. What would make you say... I want to know more!"
I agree 100%
I would generate curiosity, focusing on whats in it for them, with no strings attached dialogue. Followed by well thought out questions, perhaps ones they never even thought of themselves regarding their situation.
Obviously this requires you know your market better then they know themselves.
