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With the results people are getting with internet p&c leads and the challenges of contacting people by phone would you get a better result by using a saturation mailing and follow up by door knocking?
My thought is a saturation mailing makes it a lot more efficient to door knock behind the mailing--you know every house got your direct mail piece--and now you are making a second touch for those you get to speak with.
Anyone have experience with saturation mailings and how the results compared to other marketing efforts?
My thought is a saturation mailing makes it a lot more efficient to door knock behind the mailing--you know every house got your direct mail piece--and now you are making a second touch for those you get to speak with.
Anyone have experience with saturation mailings and how the results compared to other marketing efforts?