Well, here's a thought.9% higher than Golden Rule, and 11% higher than Assurant (standard rates). and 7 and 15% higher for preferred.
I know nothing about the policy differences, but unless World has much easier underwriting, why would a professional agent use them?
They won't ALWAYS be 9% higher.
Even BX (who is no longer as competitive as they once were in GA) still has good pricing in certain zips and age bands.
I use World mostly outside of Atlanta. Have not found them particularly competitive here (metro Atlanta). Sell almost exclusively the brokerage (Flex series) products.
Most of what I have used them for are high deductible plans (not always HDHP). They offer a $10000, $16000 & $25000 deductible with 100% coverage. I have a fair amount of $10's and a few $25's.
In most situations I do not go in with the idea of promoting one carrier over another, unless there are going to be underwriting challenges. Sometimes a situation dictates using KP or Aetna for underwriting while other situations call for GR, Time or World.
In general, World is much more flexible and realistic than Time. Both have similar ht & wt charts. The loads for certain conditions & meds are usually slightly lower with World vs Time (especially if the plan does not have copays).
World does a lot of private label stuff. Most of their private label products are so-so. If you like copay plans (I don't) you will find some private label plans with deductible & 100% that are competitive.
I use their Flex 100 (brokerage) in lieu of the GR Plan 100 in a lot of cases. Identical product. EZ app that can be issued in 3 - 5 days.
Since GR started using a HBQ on every case where hypertension is present you can't get a policy approved in less than 3 weeks. Unless the pricing is just so much better than World, I offer my client both and let them pick. Getting an answer in 5 days or less is preferable to 3 weeks and asking the client to follow up with their doc to get the HBQ returned.
GR shot themselves in the foot when they allowed some *** underwriter to start making the HBQ a requirement.