Originally Posted by houcoogster
He said in bold print he didn't say what the font was.
The font of the "all premiums must be drafted from a bank account" is about twice as big as the other wording. It's also printed on both sides of the card.
I don't know if they'll continue with this piece as it is a test. My thoughts are the response rate will be smaller, thus resulting in a higher lead cost for this piece, but also resulting in a higher quality lead.
That's a good thing about SL, they're always testing and refining trying to help agents make more $$$.