The American National GUL is priced very competitively.
Here is a comparison with some of the other carriers.
As far as "liberal underwriting" is concerned, they do have Underwriting Express. They will only do MIB/Script check on face amounts below $250,000.
They also have 100% Return of Premium at years 20 and 25.
Also, the Guaranteed No Lapse after 10 years.
Here is the link to the brochure.
As far as office support. They have a field support center that can help you with just about anything, Illustrations, Pending New Business, Product Questions, General Assistance, the works. They don't have wait times either, I've been working with them for 7 months now and I've had to wait only twice.
This may be their strongest product. This is NOT very competitive at low face amounts (Sub 100k)
and with all ANICO life products. You get all 3 living benefits, Chronic/Critical/Terminal.