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It's no surprise that most insurance agents don't want do their own telemarketing. Cold calling takes a bit of a different skill set then selling because of a difference in the nature of the interaction. One of the reasons why insurance agents do well is because they build a personal connection with the prospect and as such it can be difficult to absorb the rejection that comes with cold calling. By contrast, telemarketers are very brief with the prospects and it's easier for them to handle the rejection because they aren't trying to build a relationship that leads to a sale. All a telemarketer is doing is filtering out where the interest is.
If you're going to hire a telemarketer, you're going to want them to be on a power dialer such as SalesDialers.com ($99/month with promo code AML) or MojoSells.com ($149/month).
When you're hiring a telemarketer you're typically going to pay any qualified telemarketer some type of an hourly wage plus a bonus based on quality and/or production. One of the ways that a power dialer pays for itself is that it helps folks make twice as many calls in the same period for time. You wouldn't think you could hire someone in this country to telemarket for $5/hr, but if you consider that they're at least twice as efficient using a power dialer and you're paying them $10/hour, it is the equivalent of paying someone dialing by hand $5/hour or less.
Another reason you'll want to use a power dialer is for tracking and accountability. A power dialer will track how many calls are being made and when which will help keep the telemarketer honest. If you have someone dialing for you, how do you know if they're actually making the calls? By using a dialer you can login and track everything that's going on. Part of what makes this helpful, not just from a perspective of tracking time efficiently so you're not paying for time they didn't work, is from a training and coaching perspective. Be sure to tell them in advance if you plan on recording their calls, but with SalesDialers.com you can record for free and with MojoSells.com it's only $25/month extra. By pulling the recordings you can get a much better idea of how people are responding to the script and get a better idea of how to coach your telemarketer to improve their performance.
If you're going to hire a telemarketer, you're going to want them to be on a power dialer such as SalesDialers.com ($99/month with promo code AML) or MojoSells.com ($149/month).
When you're hiring a telemarketer you're typically going to pay any qualified telemarketer some type of an hourly wage plus a bonus based on quality and/or production. One of the ways that a power dialer pays for itself is that it helps folks make twice as many calls in the same period for time. You wouldn't think you could hire someone in this country to telemarket for $5/hr, but if you consider that they're at least twice as efficient using a power dialer and you're paying them $10/hour, it is the equivalent of paying someone dialing by hand $5/hour or less.
Another reason you'll want to use a power dialer is for tracking and accountability. A power dialer will track how many calls are being made and when which will help keep the telemarketer honest. If you have someone dialing for you, how do you know if they're actually making the calls? By using a dialer you can login and track everything that's going on. Part of what makes this helpful, not just from a perspective of tracking time efficiently so you're not paying for time they didn't work, is from a training and coaching perspective. Be sure to tell them in advance if you plan on recording their calls, but with SalesDialers.com you can record for free and with MojoSells.com it's only $25/month extra. By pulling the recordings you can get a much better idea of how people are responding to the script and get a better idea of how to coach your telemarketer to improve their performance.
