What Are You Doing for Life Insurance Awareness Month?

[2112Greg]

Any fresh ideas out there? There is so much marketing collateral and things on lifehappens.org that it sometimes gets a little overwhelming. Surely you are doing something cool and original that you'd like to share with the rest of us....right?

I'm working with a P&C agency (who has never sold any life) to market to their homeowner clients using the material mentioned above, along with some of my own brilliant ideas...haha

What are you doing this year for LIAM?

 

[TheLifeInsBlog]

We are running a campaign called #CoveredForLIFE.

It's not necessarily a wild new marketing idea, but more of a targeted marketing campaign--we have a specific demographic we are targeting this year. The LIFE Foundation definitely has great material, but not all of it may be suited to your personal target market. Something we've taken away from their campaigns over the last few years is to make the effort in a personalized way, and you're more likely to reach your prospects and help more people. Only you know your clients like you do.

Also, every region is different, so perhaps your campaign might need a little touch of specificity as well.

 

[xrac]

How to leverage Life Insurance Awareness Month » Wink

 

[TheLifeInsBlog]

Has anyone else made an effort for LIAM 2013? We'd love to be a part of what you're doing.