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Are you looking for turnkey systems that print and mail, or just a mailing list and you do all the printing, addressing and mailing?
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- 924
There are plenty of companies that can supply mailing lists limited to particular demographics. You might start with InfoUSA to get an idea. At least they let you try different demographic searches to your city or zip codes to see what they come up with before buying anything.
For annuities, you generally want 55+, but it depends on whether you are going for retired people or soon to retire. 55+ gets both, 65+ limits it to more retired people.
You want to go for homeowners. In that demographic, you can set a minimum home value limit with most mail list companies. You can also look for income and/or net wealth. I don't like income because that is the easiest for people to fudge. Also, it can cut out well-to-to retirees who may show low income but have good investments. Different mailing list companies have different ways to determine wealth. You will have to feel that out.
I don't endorse InfoUSA especially, it is just a good starting point. I normally use turnkey systems that tend to have ways to focus more closely on what you want.
For annuities, you generally want 55+, but it depends on whether you are going for retired people or soon to retire. 55+ gets both, 65+ limits it to more retired people.
You want to go for homeowners. In that demographic, you can set a minimum home value limit with most mail list companies. You can also look for income and/or net wealth. I don't like income because that is the easiest for people to fudge. Also, it can cut out well-to-to retirees who may show low income but have good investments. Different mailing list companies have different ways to determine wealth. You will have to feel that out.
I don't endorse InfoUSA especially, it is just a good starting point. I normally use turnkey systems that tend to have ways to focus more closely on what you want.
TheAscent
New Member
In order to maximize your mailing efforts you need to target your demographic area based upon information gathered from US Census data. This will allow you to find the zips, counties, locals that you are looking to drop mail.
Most lead generation companies will NOT do this for you. Basically, you say I want to drop these 3 zips, they say what age and income, take your CC# and away you go. This may work but it does not promise longevity in your campaign and is very primitive.
You need to pay particularly close attention to age...there is always an average age of retirement, and typically it will correlate to the average age of direct mail respondents...and be cautious with income, shooting for the stars will get you nowhere fast...institutional and accredited investors will NOT reply to your $0.40 postcard.
For a complimentary ROI expectations analysis check us out...at firstdescentmarketing.com
Good luck!
Most lead generation companies will NOT do this for you. Basically, you say I want to drop these 3 zips, they say what age and income, take your CC# and away you go. This may work but it does not promise longevity in your campaign and is very primitive.
You need to pay particularly close attention to age...there is always an average age of retirement, and typically it will correlate to the average age of direct mail respondents...and be cautious with income, shooting for the stars will get you nowhere fast...institutional and accredited investors will NOT reply to your $0.40 postcard.
For a complimentary ROI expectations analysis check us out...at firstdescentmarketing.com
Good luck!
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Census data can help you narrow your map. You can also buy you list by carrier routes that fit into target rich areas, if you want that much detail.
For carrier route and zip code maps, check out Melissa Data
For mailing lists Cas Inc has pretty good rates. I just purchased 5,000 names for about $0.05 each, and that included a sort by homeowner and age.
Cas: : 800-524-0908
For carrier route and zip code maps, check out Melissa Data
For mailing lists Cas Inc has pretty good rates. I just purchased 5,000 names for about $0.05 each, and that included a sort by homeowner and age.
Cas: : 800-524-0908
Last edited:
Vanbret
Expert
SM4099 - thanks for posting, asking about this. I have been wondering myself an effective way to market annuities. Like Charpress said above, there are a good number of companies online that you can get data from.
One that I've used in the past was Salesgenie.com. I think they'll give you 100 free leads to try them out. That's obviously not enough for an effective marketing campaign, but you could use it as a testbed to see how your mailers work out.
Remember those weird Superbowl comercials they had a couple years ago?? ha!
One that I've used in the past was Salesgenie.com. I think they'll give you 100 free leads to try them out. That's obviously not enough for an effective marketing campaign, but you could use it as a testbed to see how your mailers work out.
Remember those weird Superbowl comercials they had a couple years ago?? ha!
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