insuranced2d
Expert
- 28
I think cold calling is super powerful. Why?
1) You are prequalifying prospects when you used bought lists with demographic filters rather than just blindly buying leads from a provider.
-Although it might be easier- the vast majority of the leads I've bought in my experience didn't qualify, didn't have money and just weren't the right kind of people I was looking for.
2) The fact that your a person doing it! When you're a REAL person, and you're actually calling someone, and it's not a robo call you can answer to objections! You yourself can respond when they say not interested:
I know you're not interested ms. walker why would you be? You haven't heard about the best part about what I'm doing for people ONLY in (their area) so let me ask you, when's a good time we can jump on a zoom like they do in the covid times?
3) You have opportunity to be funny!
4) You have the opportunity to email them, and follow up, and bring them into your marketing system!
I get fired up about this kind of stuff because once you're good- you can teach others and grow your agency with that! ESPECIALLY if you have the proper re-targetting set up. I use the insurance search and sell system whenever I get a lead, and it works pretty well
What about you all?
1) You are prequalifying prospects when you used bought lists with demographic filters rather than just blindly buying leads from a provider.
-Although it might be easier- the vast majority of the leads I've bought in my experience didn't qualify, didn't have money and just weren't the right kind of people I was looking for.
2) The fact that your a person doing it! When you're a REAL person, and you're actually calling someone, and it's not a robo call you can answer to objections! You yourself can respond when they say not interested:
I know you're not interested ms. walker why would you be? You haven't heard about the best part about what I'm doing for people ONLY in (their area) so let me ask you, when's a good time we can jump on a zoom like they do in the covid times?
3) You have opportunity to be funny!
4) You have the opportunity to email them, and follow up, and bring them into your marketing system!
I get fired up about this kind of stuff because once you're good- you can teach others and grow your agency with that! ESPECIALLY if you have the proper re-targetting set up. I use the insurance search and sell system whenever I get a lead, and it works pretty well
What about you all?