Color of DM Piece

[arnguy]

Geez, elder, I think I am going to spruce up my black card with a herring bone weave!

 

[Mark]

Most of all direct mail people get is either junk mail or bills.

They quickly determine which is a bill and trash the rest of it.

If you are going to do direct mail, use a postcard. It has a better shot at being looked at before it is trashed.

Color is not the only thing that matters. Make sure you put something good on the postcard.

 

[0b1kanobee]

Make sure you put something good on the postcard.

How about 'scratch and sniff' thingy that smells like death?

Or 'Dying doesn't have to smell all that bad" with a nice smell good scratch and sniff?

 

[annuityseller]

didn't Hustler put out a scratch and sniff issue once ?? Oh sorry different subject!!!!!!!!!!!!!!

 

[1manshow]

scratch & sniff.....now that's funny