If you are going to spend money on leads, how would you compare internet leads to direct mailers?
So far, I've only been using direct mail leads that are provided for me. I'm looking to start spending some money myself on leads. (keep in mind I'm in Ohio and cold calling is out of the questions...even for dental and FE)
When you factor in postage, and how many respond to mailers are they about the same? Most of the people I talk to that filled out card and sent it back in the mail have mailed out a ton of these cards and so in theory direct mail leads work like a shared internet lead..or at least this is my thought.
I also know internet leads can really stink, but is the cost lower per lead?
So far, I've only been using direct mail leads that are provided for me. I'm looking to start spending some money myself on leads. (keep in mind I'm in Ohio and cold calling is out of the questions...even for dental and FE)
When you factor in postage, and how many respond to mailers are they about the same? Most of the people I talk to that filled out card and sent it back in the mail have mailed out a ton of these cards and so in theory direct mail leads work like a shared internet lead..or at least this is my thought.
I also know internet leads can really stink, but is the cost lower per lead?