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If you really want to get super technical, giving her anything based on the deal closing could be construed as commission splitting which is a DOI violation if she's not licensed.
I never thought of that.
I would think though that as long as the telemarketer agreement spells out that they are not to discuss health insurance plans at all and that the marketer is an independent contractor for the your agency just to generate interest you would be okay. Otherwise call centers would be out of business...hey, that could be a good thing since there is not one out there that is worth a dime imho.