Highly Recommended Book for Insurance Agents

[ArkAgent]

I wouldn't mind checking that. Have the exact title of the book and the author so I can find it?

"how to become an insurance agent" is the exact title of the book.

Auther is something Hastings iirc.

Good book, copy I had also had sample business plans, etc.

 

[Focus LTC]

Tampa why are you working so hard to plug this book?

Maybe its because he has become one of their independent business consultants?

I read the book/CD's in 2003 when I first got licensed and was reading/listening to everything sales related.

Its pretty good, but compliance issues abound when it comes to insurance advertising so I don't know how much an agent could get out of it.

Its basically a mid level college marketing/advertising course regurgitated on a couple of CD's. Not bad for $13. You'll learn something but they'll try to sell you on their consulting services at the end...

 

[RyanCO]

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I'd add a few others, as there's a lot to think about:

Bill Good's books
The Wedge
Selling the Invisible
Plus a few I have at the office...

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[Justin Bilyj]

I think one of the best selling books is SPIN selling and their fieldbook. Helps to not orient around types of questions and their intended effects, but helps PLAN your approach by dissecting the product/service to offer up specific questions..

 

[RyanCO]

I think one of the best selling books is SPIN selling and their fieldbook. Helps to not orient around types of questions and their intended effects, but helps PLAN your approach by dissecting the product/service to offer up specific questions..

YES, that's another one. It hits an important point, that clients and prospects are busy and need simplicity and clarity.

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[pcbinsurance]

Try "Smart Calling" by Art Sobczak:

Great cold calling book! Get it at Amazon for about 13 bucks.

 

[IEG12]

For $12 I would say that it's at least worth a look. Of course, most books are worth a look for $10 if they have anything to do with a subject that will help you sell more and be more successful at your trade.

 

[RyanCO]

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Another one, if agents look at themselves as small business people (which I'd strongly recommend) is "What Clients Love" by Harry Beckwith.

He talks about finding the "White Hot Center" - in other words, what is your brilliant idea or angle that sets you apart from the other guys?

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[1manshow]

"Smell test" that brings back memories