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I wanted to share a blog article about posting totals, frequency, and the effects on traffic.
How Often Should Companies Blog? [New Benchmark Data]
Key takeaways:
Blogging 2-3x per week, consistently, drives more traffic than blogging 1x per week.
Having a total blog count of 401+ posts gives you 4.5x as many leads as having 0-200 articles.
Personally, I blog 1x a week. That's why I can reasonably handle to produce quality content. I'm also a little lazy and prep all of my writing on Sunday, then sit down and write on Saturday.. because I'm thinking throughout the week about key points I want to touch on. I also work a really mentally intense job and when I get home I just want to eat and veg out.
My goal is 401 posts, but that will take some time because I want to refresh posts where things have changed. After 401, it's all maintenance work for me. I may write if something super compelling happens, but hopefully by then I'll have the 160 policies I need to retire.
Just some food for thought.
How Often Should Companies Blog? [New Benchmark Data]
Key takeaways:
Blogging 2-3x per week, consistently, drives more traffic than blogging 1x per week.
Having a total blog count of 401+ posts gives you 4.5x as many leads as having 0-200 articles.
Personally, I blog 1x a week. That's why I can reasonably handle to produce quality content. I'm also a little lazy and prep all of my writing on Sunday, then sit down and write on Saturday.. because I'm thinking throughout the week about key points I want to touch on. I also work a really mentally intense job and when I get home I just want to eat and veg out.
My goal is 401 posts, but that will take some time because I want to refresh posts where things have changed. After 401, it's all maintenance work for me. I may write if something super compelling happens, but hopefully by then I'll have the 160 policies I need to retire.
Just some food for thought.