Is 2.1%- 2.8% a Good Response for Direct Mail in Life Insurance?

Re: Is 2.1%- 2.8% a Good Response for Direct Mail in Life Insuran

If you're closing 6 per 1000 mailed the roi is much better than average.

You're making a 500% profit on dollars invested which is unbelievable.

Based upon the other comments I would say the old, "If it sounds too good to be true" rule applies.
 
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