Buying is a no brainer.
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Buying is a no brainer.
I was thinking of targeting ages 67-74 and trying to save them $30-$50 a month on their premiums.Are you targeting turning 65 or 68 and older?
I was thinking of targeting ages 67-74 and trying to save them $30-$50 a month on their premiums.
From what i understand i will get a 3-4% return on DM if i include 65+, and 2% if i just mail 67+. I just know there will be lots of competition with the 65+ crowd. What do you guys think?
I agree. I write about the same pct OE, some who postponed Medicare due to a EGHP but mostly T65. Began focus on T65 four years ago this month. In my research back then I came across a video--I assume a recruiter--where the presenter went on about how focusing on T65 was a losing strategy because you can't compete with the big budgets of the Fortune 500 insurance carriers. I knew that was wrong as soon as I heard it. There are tons of examples where small budget upstart businesses thrive by meeting the needs the big players miss.T65 is an easier sale once you get to talk to them and have a USP to offer. I used to target 67 - 74 with specific demographics but found the T65 market easier. Still write some over 65 but probably 95% is now T65.
Thanks guys for your replies. So what is the absolute earliest time i can enroll someone in a med supp? I know OE is the 6 months starting when they are 65 and first have part B. So if i mail the turning 65 crowd say 3-6 months before their birthday, how would the process go step by step up until the time i enroll them? How many times should i mail them? Would i jus make the initial contact with them and put them on the calendar for when they are 65? Thanks in advance!
Thanks guys for your replies. So what is the absolute earliest time i can enroll someone in a med supp? I know OE is the 6 months starting when they are 65 and first have part B. So if i mail the turning 65 crowd say 3-6 months before their birthday, how would the process go step by step up until the time i enroll them? How many times should i mail them? Would i jus make the initial contact with them and put them on the calendar for when they are 65? Thanks in advance!
stacks of collected solicitations that left them more confused than informed, it seemed obvious that educating people about Medicare rather than just pitching product was the niche.
Thank you everyone for your responses and advice. It will def shorten the learning curve to hear what you guys with experience would do to achieve this goal. I think based on what I have seen from your posts, a solid marketing plan seems to be to mail 2k mailers per week (40 cards) and add in 25-40 telemarketing leads per week. If my math is correct this will work out to... 2k mailer = 40 cards = 20 appts = 8-10 sales ... $940 cost of mailing 40 tele leads = 2 sales at 5% close ratio ... $350 cost of tele leads this would bring 10-12 sales a week ... $1290 total lead cost for week Assuming I am on top of my game this seems possible. Thank you for your help guys and any other advice from anyone is welcome as well!