juggerburn
Expert
- 46
Right when I was ready to start cold calling again, I found this thread, and it brought back the memories of failure when I last tried to cold call. Maybe it's just more call avoidance, but i reworked my opening message to have a stronger value proposition that ends with a question where it almost doesn't matter how the prospect answers it, I can move the conversation forward instead of just saying "Ok, have a good day." Hopefully it works.
If they say they aren't interested, of course we can part ways then, but a wise man once said don't ask questions that can easily be answered with "not interested." On cold calls. Op, I believe you're giving them an easy out. Their knee-jerk response is "no." I would try making your first question open-ended. Makes it slightly harder for them to just blurt out "no."
also, Josh on these forums has a website that goes over some of the theory of cold calling and speaks on the efficacy of opening with "How are you doing?" He says it works best and he's been running a call center for a long time. here's the site:
http://freetelemarketingscripts.com/
Other then that, I think it's about your delivery as well. With inbound calls, or warm outbound calls, otherwise known as leads, you can almost get away with speaking too fast, mumbling. or not sounding very enthusiastic. With outbound cold calls, with people who don't know you, your delivery has to be better, because you're not getting a second and third chance.
If I were you, i would record my voice, and play it back to see how you sound and keep doing that until you can make your voice and message sound the way you want it to.
If they say they aren't interested, of course we can part ways then, but a wise man once said don't ask questions that can easily be answered with "not interested." On cold calls. Op, I believe you're giving them an easy out. Their knee-jerk response is "no." I would try making your first question open-ended. Makes it slightly harder for them to just blurt out "no."
also, Josh on these forums has a website that goes over some of the theory of cold calling and speaks on the efficacy of opening with "How are you doing?" He says it works best and he's been running a call center for a long time. here's the site:
http://freetelemarketingscripts.com/
Other then that, I think it's about your delivery as well. With inbound calls, or warm outbound calls, otherwise known as leads, you can almost get away with speaking too fast, mumbling. or not sounding very enthusiastic. With outbound cold calls, with people who don't know you, your delivery has to be better, because you're not getting a second and third chance.
If I were you, i would record my voice, and play it back to see how you sound and keep doing that until you can make your voice and message sound the way you want it to.
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