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Going about it like you did was professional and since you've been around for years, I doubt anyone has any qualms with your posts.
Good luck on your BETA program and future business.
Good luck on your BETA program and future business.
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These are folks actively expressing interest (by completing a form) in getting information about Medicare supplement plans and rates.
They are not qualified by income
I have found that the low income prospects even in low MA% saturated areas to still be bad prospects for Med Supp sales.
Income filters aren't terribly accurate however it is a noticeable difference when I filter out the bottom income levels (0 - 20K).
Yes, these prospects who have Internet access to complete the lead form will probably trend higher income anyways, but I have read here with other internet lead companies that "Obama Phones" are starting to change the landscape for low income Internet usage.
Overall, it sounds like an interesting program!
When I sold Med Supps I generally did well with all income levels unless they were on Medicaid (Which I CAN filter out). Frankly I found the higher income folks more difficult to convert. By the way the ObamaPhones don't have internet access on them...calling and texting only. So if they are responding online it's either via computer or smartphone...usually the latter.
There must be other "discounted" or free internet options for lower income folks that I have seen referenced. Everyone loves to just stick 'Obama' in front of everything for lower income or welfare recipients.
kgmom, the leads I am generating are a combo of people turning 65 and those 65+ already on Medicare.
Traditionally, Med Supp campaigns (DM and Telemarketers) have targeted the $20k+ income households to avoid the Medicaid folks. How do know for certain that the income filters are accurate? We don't. I don't know how the list sellers (which is what DM and Telemarketers use) get their income info, really.
With online marketing I can target behaviors and interests which can be an indicator of income.
kgmom, the leads I am generating are a combo of people turning 65 and those 65+ already on Medicare.
Traditionally, Med Supp campaigns (DM and Telemarketers) have targeted the $20k+ income households to avoid the Medicaid folks. How do know for certain that the income filters are accurate? We don't. I don't know how the list sellers (which is what DM and Telemarketers use) get their income info, really.
With online marketing I can target behaviors and interests which can be an indicator of income.
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I have some leads from my Beta test in Delaware...who wants 'em? PM me ASAP.
I get the Medicaid avoidance, but the $20K number always seems to be discussed, so I wondered why that was the target. Thanks!