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You should build your business model with a 1% return. Anything more is icing on the cake. But if you budget your business with a 3% return you will be out faster than you started.tins, your 3% is your average return? That's awesome. Would you mind sharing how long you've tracked your return and how many pieces do you mail per month?
I haven't done a mail drop yet and I'm figuring out my budget for mail.
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Arggrrhhh! I was all pumped up for 3%! What is more realistic? 1%? 2%? Or is it too complicated with many factors that determine return?