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So a couple of guys who write United Heritage tell you the Walmart lead is their ticket to success and now your advocating it??? Aren't you the same guy that railed against the E64 last year? How the hell is the Walmart card any better....wait a minute....I've spotted a marketer. Nevermind please disregard this post.
There is a difference between "advocating" and "offering alternatives."
I DEFINITELY do not advocate Walmart leads, and wouldn't do so unless I personally experienced working them and could provide experiential perspective.
Otherwise I'd fall into your definition of what a marketer does.
What I did do however was provide alternatives - notice I also unbiasedly mention other leads (internet leads and telemarketing leads).
I figure it would make sense to mention a generic, high-response lead (the Walmart lead) as an alternate to an E-64, versus the kind of lead I do advocate, which is a lead that says life insurance on it.