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Really doesn't matter, it's a losing tactic.How many dials should he be doing...assuming he targets med sups
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Really doesn't matter, it's a losing tactic.How many dials should he be doing...assuming he targets med sups
Really doesn't matter, it's a losing tactic.
OK, who? "Do very well"? Please define. How does that translate to numbers and results?There are a number of folks that do very well cold calling, specifically on Medicare supplements among others.
OK, who? "Do very well"? Please define. How does that translate to numbers and results?
Then I would suggest that if you're not ready/able to provide any confirmation of your assertions, they shouldn't be made. People shouldn't make marketing and business decisions (if they're smart anyway), based on anecdotal evidence. Talk is way, way too cheap.If any of my clients feel like coming out and telling everyone what they're doing and why it's working for them then that's up to them, but I'm understandably not in the business of telling the internet specifics about how my clients use the lists and in what areas.
Then I would suggest that if you're not ready/able to provide any confirmation of your assertions, they shouldn't be made. People shouldn't make marketing and business decisions (if they're smart anyway), based on anecdotal evidence. Talk is way, way too cheap.
For MedSupp, my opinion is based on my tests and experiences, encompassing dials in the tens of thousands, by multiple people, in multiple states, on different days, at all times of day. By the time you filter out DNCs (72%), and then factor in the 34% where you will get a LIVE answer, you're down to even talking with 9.52% of the available universe. Those are mighty long odds, because...
From that sliver, now you've got to deal with the underwriting issues inherent with older folks...
Based on a LOT of data and experience, I'll stick with my statement: cold calling for MedSupps is a losing tactic.
Cory said:A few places: craigs list, local colleges, churches and community centers, etc. A well-written ad so you don't waste your time, a phone interview to evaluate their speech and other job requirements and perhaps group interview (if you're comfortable) to make efficient use of your time to role play scripts, show any hardware/software you're using, etc. Prepare a training manual that discusses scripts, handling objections, and "your business 101" so they understand what you do. Give them ammunition for the phone and continuously train and nurture them as well as provide tier-based incentives for leads, appointments, applications written/approved. There are several threads available on this... hope this helps some with broad strokes.