Agreed.
But the OP was asking a marketing question not a health question. Why limit yourself to 10% of the boomer market with just natural foods. (I know, you're about to look it up)
Another idea would be to go to Walmart with a hand full of business cards and tape. Tape the cards to all the tubes of Polident, Bengay and Blue-Emu in the store.
I'm being facetious of course. The real answer to the OP's question was already answered.
Get a list or a lead and start calling.
BTW. I've got no problem with natural foods. I prefer to stick with the 3 basic food groups. Cows, Chickens and Pigs.
No way that guy was referring to Medicare supplements. Maybe a protein supplement?