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The National average for closing a telemarketed lead is 28.9%. Your average growth at least on the commercial lines should be 20%. If your telemarketing firm is not meeting these averages your money is not being as effective as it should be and you might rethink your marketing strategy.
I'm sorry but exactly what TM lead is having a national average closing ratio of 28.9%? For sure not FE TM leads. Otherwise how much to come to my office and train my telesales agents please. The average close ratio is more 18-22%. But almost 30%????