Anyways in my area it's $600 per distribution of 10,000. I'm just not sure that I buy into the 87% open rate. I've never opened one myself lol.
What good does it do you if the envelope is opened by a 35 yo healthy person? If I were going to use ValPak for insurance leads I would attempt to tailor the ad piece to hit across the spectrum of several things;
1) income protection due to loss of work;
2) mortgage cancellation due to death of any party on the home mortgage;
3) life insurance for challenging situations due to unisurable health conditions
4) Easy issue final expense policies for ages 50 to 80; no health exam required.
I would think that the only or best way to approach this would be to include a tri fold piece with a tear off of the bottom 1/3rd of it [perforated] and they could check off one of the 3 or 4 categories, include their name, age(s), address and contact info. The opposite side would be a return reply no-postage req'd back to you po box.
OR, if you are marketing exclusively to FE clients, why not spend that same $ 600 and you will get appx 1800 mailers to those in the age range that ARE 50-80 only.