Alex1
Expert
- 63
I am sure many of you wonder, what advantage does a website designed by a web designer have over a wordpress template you can have for less ? After all, both have the same end result, you end up with a website that does exactly what you want it to do ?
Thats true, you will end up with a functional website. But with so many websites offering the same service you offer, how is one to choose which is better ?
They don't have much to go by, except by similar looking website who offer the same service.
Think going to the shop to buy some beans. The only thing you know is that you need some beans, not which beans taste better. So which beans will you most likely choose ? Will you choose the can of beans that looks like the other 10 on the shelf, or the one that really stands out , pointing out how beans are good for you, and how good they will taste when you heat them up. I know im a sucker for good packaging, and that's what a website is for you. A packaging for your product. If you use a bland package that looks like the rest, many people will browse away until they find a package that they like since that's the only information they have to go by. Isn't it true that the best brands of every industry also have the best package ?
I could do the same comparison with anything ranging from chocolate bars to cars to service providers. People want something that says, yes this is a good package, and the product inside the package must be good as well.
Package sells people. It's a big factor in every industry.
Thats true, you will end up with a functional website. But with so many websites offering the same service you offer, how is one to choose which is better ?
They don't have much to go by, except by similar looking website who offer the same service.
Think going to the shop to buy some beans. The only thing you know is that you need some beans, not which beans taste better. So which beans will you most likely choose ? Will you choose the can of beans that looks like the other 10 on the shelf, or the one that really stands out , pointing out how beans are good for you, and how good they will taste when you heat them up. I know im a sucker for good packaging, and that's what a website is for you. A packaging for your product. If you use a bland package that looks like the rest, many people will browse away until they find a package that they like since that's the only information they have to go by. Isn't it true that the best brands of every industry also have the best package ?
I could do the same comparison with anything ranging from chocolate bars to cars to service providers. People want something that says, yes this is a good package, and the product inside the package must be good as well.
Package sells people. It's a big factor in every industry.