True and not true: Over stuffing keywords into the wrong place can hurt your ranking but it depends on which search engine you are concentrating on. All search engines use different criteria even though most people concentrate on Google. Using related combination's of phrases can help expand the possible keywords that you use on your page, but you want to keep you meta keywords fairly short and concise.
I Disagree: While some of the basics are simple, the fine tuning is not simple. The entire internet is based off of links. Pure and simple. How you incorporate links into your site with things such as anchor text, and where the links are placed on your site as well as your links placed on other sites pointing back to your site can get complicated. So can how you target the market that your site is driving towards. There can be seasonal changes for exactly how your target market searches for what you do on the internet. Keeping up with this is never easy. Nor is keeping up with any of the current algorithm changes for the top search engines.
Again, I disagree: Most of the designers I know can make a page look much better than I can, but I can make my pages work with the search engines and the site visitors, even if my graphic design leaves something to be desired. I was teaching a really good designer a couple of weeks ago that actually has a degree in graphic web design and marketing and he was blown away by how much he DIDN'T know. I was web conferencing with him showing him why his company was in the toilet in his industry and how to tell what needed to be done to be competitive. Really guys, I do this kind of thing all of the time with web designers. I actually kind of have some sadistic fun with it!
