Originally Posted by jdeasy
OK, but here's the question you answered with "for me";
"If you could mail any group you wanted to, what would be the lower and upper age limit for FE? In other words, while most seem to mail 50 to 80, what is the real "sweet spot" for FE sales?"
How could you answer that?
That question was directed at me by DayTimer. I think my answer was pretty close to the same way you answered it, except that you also indicated you really have no preference.
JD, I still ran FE leads when I was in the field. Some things may have changed a little bit since I was in the field but it sure hasn't been much. There's nothing new under the sun. I've said that many times on here and I will stick to that. Also, I speak with my agents all the time and they tell me what works for them. When it comes to the "sweet spot", we're all pretty much on the same page, or so it seems.
Originally Posted by Thedude
Do you set goals ? Like I want "x" amount of production or "y" amount of agents? Or you just let it happen?
I find for myself semi annual goals are the sweet spot in short term enough to be on my mind and long term enough to see some movement. I'm rambling but I love hearing from anyone who does over 5 million in FE haha
It's more of a situation of just letting it happen. But without knowing how I emerged as an IMO
, it's not telling the whole story.
When I first started as an IMO
, it really wasn't totally intentional. I offered a few contracts at the higher levels and my phone and email started blowing up! It's been that way for a few years. When I first started, it was just me. I found myself having to work 16-18 hours a day just to keep up. There wasn't much time to track business and set goals. There wasn't much time to sleep either! Another factor to add: When I first started, I only had my renewals to fund the business. Many IMO
's are started by pouring in a few hundred thousand to get set up in the correct way. That wasn't something I could do at the time.
When my son (Matthew) joined me a couple of years ago, we started getting a lot of things in place that would help with many areas of the business. It's been a slow process, but we keep moving forward bit by bit. As I'm sure you know, we have to do a lot of things that the normal agent doesn't even think about or have to do. In other words, it's real easy for an agent to track their stuff, but a whole different ballgame for an IMO
to track the business of a bunch of agents. It's really a full time job in itself if you want it done correctly.
We do set goals now and we have surpassed them each year, but in all honesty, we're still learning some things as we grow. Some things change and some stay the same. So, we have to keep changing the goals simply because we don't know what we don't know (in the words of JD). We are always learning something.