cmtownsend
New Member
- 1
I recently responded to Mojo Selling Solutions regarding an email campaign that I think was done in bad taste. As fellow insurance professionals, I would hope none of you call your competition "clunkers." I believe such name calling would give our industry a bad name and place us into the category of used car salesmen or modern day politicians. Mojo, like other dialing services, has a great product that can help agents grow their book of business exponentially. However, their marketing techniques, in my opinion, are unprofessional. In my opinion, holding a business to a higher standard is worth more than saving a buck. For what it's worth here is my response:
TO WHOM IT MAY CONCERN:
During the last few weeks I have been in the market to purchase a lead management and dialing software system to help me expand my insurance firm. I would like for you to know that I have done a great deal of research which included visiting websites, reading blogs and reading the reviews of others in my industry.
My research has led me to the FACT that there are a variety of companies with phone dialer and lead management solutions with a wide array of options available to all types of sales professionals. There are single dialer systems, as well as multi-dialer systems which significantly increases the number of calls made within a given time.
As a professional, I find it essential to conduct myself as such and I expect the same from those with whom I conduct business. On July 18, 2011, I was extremely disappointed with your company when I received your email promoting your “Cash for Clunkers Program.” Your email stated, “…we are willing to do whatever it takes…” I suppose your marketing team has adopted this “whatever it takes” philosophy in hopes of gaining new business. It seems a more logical and ethical approach would have been to inform me on how your company would benefit mine.
In my 17 years of professional sales experience I have always been taught that if you have the superior product there is no need to degrade your competition. In addition, your email proclaims that you are the “…leading power dialer and lead manager…” Based on my recent research I am curious as to how your company came to this conclusion. I forwarded your email to the Better Business Bureau of New Hampshire.
As you may have already guessed, I have decided against giving your company my business and have forwarded your email to the Better Business Bureau of New Hampshire.
TO WHOM IT MAY CONCERN:
During the last few weeks I have been in the market to purchase a lead management and dialing software system to help me expand my insurance firm. I would like for you to know that I have done a great deal of research which included visiting websites, reading blogs and reading the reviews of others in my industry.
My research has led me to the FACT that there are a variety of companies with phone dialer and lead management solutions with a wide array of options available to all types of sales professionals. There are single dialer systems, as well as multi-dialer systems which significantly increases the number of calls made within a given time.
As a professional, I find it essential to conduct myself as such and I expect the same from those with whom I conduct business. On July 18, 2011, I was extremely disappointed with your company when I received your email promoting your “Cash for Clunkers Program.” Your email stated, “…we are willing to do whatever it takes…” I suppose your marketing team has adopted this “whatever it takes” philosophy in hopes of gaining new business. It seems a more logical and ethical approach would have been to inform me on how your company would benefit mine.
In my 17 years of professional sales experience I have always been taught that if you have the superior product there is no need to degrade your competition. In addition, your email proclaims that you are the “…leading power dialer and lead manager…” Based on my recent research I am curious as to how your company came to this conclusion. I forwarded your email to the Better Business Bureau of New Hampshire.
As you may have already guessed, I have decided against giving your company my business and have forwarded your email to the Better Business Bureau of New Hampshire.
