Hey all - I don't intend to get all biased or promotional in this discussion - but I can at least give you All Web Lead's return policy for comparison:
There's filters availabe - but you have to be careful it doesn't bump up your cost-per-lead too much that your ROI suffers. Often it's less expensive overall to eat a less-then-desirable lead every now and then but get the rest of your leads at a lower price.
You can return a lead within 15 days if it meets any of the following conditions:
- All phone numbers provided are disconnected or fax numbers.
- The lead is a duplicate already received from All Web Leads.
- The contact is another agent testing the system.
- The contact is a student researching a school project.
- The contact information is obviously incorrect upon initial inspection.
- There is a language barrier with the prospect.
Each lead returned for credit will be independently verified to ensure it meets the return criteria. More detailed information about our return policy is available on our website under "The AWL Difference."
Similar to to mfrager's comment - you'd be surprised how many times we call to verify a returned lead, and we get somebody wanting insurance quotes who's never been called. One of our support guys has a running joke that he should get licensed himself... he'd have at least one easy sell a week.