A Direct Mail Trick.

[Mark]

dang.....the kids hand drawing cards......mom's and mint's.......what other family members are you using......

My sister Mandy , brother Matt, father Greg and my four kids and tons of more people.

Cheap or free Labor!!!


I remember before I started using postcards, we were using
envelope and folding and stuffing tons of paper all day long. Until I spend like 1k on a paperfolder which cut down a lot of work. It took the whole family to get most mailers out.

 

[WinoBlues]

We send out 5-10 client pieces a day. Anything from policy review letters, Phone letters, Or a requested form.

On the review, phone and orphan mailings we used to include an emery board that one of our companies provided at a very low cost..

These things cost me about .10 each. We got a tremendous response. People would put a request for another one on the reply cards. A cheap little emery board. We used to make custom "in case of emergency" cards we sent to senior orphans. I still see some of those on clients refrigerators.

This stuff worked so well we stopped doing it.

 

[TRH]

Instead of using a line for the prospect to put their phone number on.


Use Blocks!


More people will put in their phone number when you use blocks instead of lines.


I've tested it both ways, and blocks is the way to go!

Psychology at its best....?