The most important thing you can do for your site when either building it or rethinking its structure is to take a step back and strategize the topics you need to focus on.
By looking at the broader aspects of your offerings and identifying a top-level topic for that offering, you will have a better understanding of your needs.
After you have an idea of what your main topic focuses need to be you can follow the standard keyword research process.
How to Dominate SERPS by Focusing on Topics Instead of Keywords
By looking at the broader aspects of your offerings and identifying a top-level topic for that offering, you will have a better understanding of your needs.
After you have an idea of what your main topic focuses need to be you can follow the standard keyword research process.
How to Dominate SERPS by Focusing on Topics Instead of Keywords