Good phrase to use on business cards for FE?

Years ago there was an agent that worked 'burial insurance'. He only sold small policies with one or two companies.

I started running into his clients through referrals. His clients liked him well enough. He had 'Burial Insurance Expert' or something like that on his cards.

I would write Whole Life and Term on his clients and families. I would tell them something to the effect of 'see he is only a burial insurance guy, says so right there, I am a full Insurance agent'.
 
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