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[EXTERNAL LINK] - Life Time limits gym access for Medicare seniors
Currently, seniors enrolled in Medicare health insurance plans don't face time limitations and can visit any Life Time club at any time without paying individually. But starting in January, the Chanhassen-based fitness chain will restrict Medicare members to visiting between 9:30 a.m. and 3 p.m. on weekdays and after 2 p.m. on Saturdays. There won't be restrictions on Sundays.
Gym industry experts said while it's a bit unusual, Life Time's decision reflects the growing challenge fitness centers face in trying to accommodate discount memberships while preserving their bottom line.
Life Time said the changes came after negotiations with Medicare fitness program administrators about the rate the programs will pay the company on behalf of Medicare members. The rate Medicare providers pay is significantly discounted from the standard membership, which can be as high as $299 a month.
Currently, seniors enrolled in Medicare health insurance plans don't face time limitations and can visit any Life Time club at any time without paying individually. But starting in January, the Chanhassen-based fitness chain will restrict Medicare members to visiting between 9:30 a.m. and 3 p.m. on weekdays and after 2 p.m. on Saturdays. There won't be restrictions on Sundays.
Gym industry experts said while it's a bit unusual, Life Time's decision reflects the growing challenge fitness centers face in trying to accommodate discount memberships while preserving their bottom line.
Life Time said the changes came after negotiations with Medicare fitness program administrators about the rate the programs will pay the company on behalf of Medicare members. The rate Medicare providers pay is significantly discounted from the standard membership, which can be as high as $299 a month.
