Lincoln Heritage - what is their niche? Are they #1 as they say?

70-74 year old male smokers. And 78-82 male or female.
 
No.. That IS their niche.. :yes: Don't know how to prove they are number one but in Rearden's Alan Town interview, Town said LH sold more FE than any other company. You would think he would be plugged into the companies pretty good.

I’ve heard the same thing. I know they do over 100 million each year. I don’t know how much of that is Fe.
 
They used to have Med Supps last decade. I loved dealing with them on the Med Supps until they started raising their rates. But that's the way it works in the Med Supp business.
I think I remember they also took a run at mortgage protection and bailed after a short time. Guess FE will always be their niche.
 
I have some of their Agents responding to some facebook posts and they want to come over to Senior Life and Tele-Sales.
 
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