Need some help with lead democraphics

[ValeRosso]

I'm compiling the leads Ill be sending and just want to run these by yall. This is the criteria I currently have:

LIS/Low income
Age: 64-85
Income: $0-35K
No PO Boxes (for all leads)

MAPD
Age:64-85
Income: $40k-60K

Supplement
Age: 64-70
Income: (unsure)
Never sent supp mailers before. Are these gonna be mostly underwriting clients (changing to lower cost plans)? Or what should I be expecting? If im gonna be doing mostly underwritten apps Id rather save myself the headache.

 

[goillini52]

Supplement
Age: 64-70
Income: (unsure)
Never sent supp mailers before. Are these gonna be mostly underwriting clients (changing to lower cost plans)? Or what should I be expecting? If im gonna be doing mostly underwritten apps Id rather save myself the headache.

If you mail to T-65, there's no UW on Med Supps.

 

[somarco]

T65
Income $50k+
Home owner (no renter)

 

[axeman462]

why would you mail for MAPD over age 65 now?

 

[ValeRosso]

If you mail to T-65, there's no UW on Med Supps.

So forget the supp leads and do T65?

 

[ValeRosso]

why would you mail for MAPD over age 65 now?

I was thinking just for AEP if I could find a better plan for them?

 

[goillini52]

So forget the supp leads and do T65?

No, I'm saying that if you don't want to do underwriting, you can mail to those turning 65. For the 1st 6 months they have Part B, there's no underwriting on a Med Supp..

 

[ValeRosso]

Ah ok, yeah that would make more sense. I know the t65 are a longer play for sure. Havent ran t65 mailers before.

 

[somarco]

I was thinking just for AEP if I could find a better plan for them?

You may be able to find a better plan for the HEALTHY ones, unless you are calling into a GI state or one with birthday/anniversary options

 

[DonP]

I'm compiling the leads Ill be sending and just want to run these by yall. This is the criteria I currently have:

LIS/Low income
Age: 64-85
Income: $0-35K
No PO Boxes (for all leads)

MAPD
Age:64-85
Income: $40k-60K

Supplement
Age: 64-70
Income: (unsure)
Never sent supp mailers before. Are these gonna be mostly underwriting clients (changing to lower cost plans)? Or what should I be expecting? If im gonna be doing mostly underwritten apps Id rather save myself the headache.

On the Demographics you’re doing the mailers you’ll pull .3% if you’re lucky . Dsnp lis 0-$20k , ages 64-78, no P.O. Boxes. If you’re mailing near a big city exclude apartments . Tons of seniors even in $300-$500k houses show little income . Mailing to $35k you’re going to be mailing to a batch of upper income . UPPER INCOME DOESN’T RESPOND TO DIRECT MAIL. Mapd again do ages 64-78. Income 25-50k if your hell bent on some higher income . Many serial mailers from 80-85 with memory issues . Many older people have children that help them. If you move those 80-85 yr olds without their kids it’s a complaint . Supplement super tough . Responses will be very low. I’m mailing 75k mailers starting the 2nd week of aug . 10k a week for 7 1/2 straight weeks . I’m mailing many areas 2 times to saturate my area and have 1-2 miles between appts.