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I think youre right, taxes do grab attention...but i find that people start thinking im a tax preparer...maybe with all the people that do their own taxes i could say something like....i help families, like yours, that worried about how taxes could erode their retirement, and concerned about how they can defer more money away from uncle sam. Just the other day i helped a couple who wanted to know more about long term care and how the recent tax deductions could practically pay all their premiums. Thats probably not case for you, but i thoght id just double check.
What type of numbers are you getting now? Contacts to appointments? Although I have been successfully using taxes, I would be hesitant to change a script that is working.