Ive been thinking about doing seminars to get medicare clients. Its out of my comfort zone, but if It will help my business Ill do whatever. I talked to someone who only does seminars, and he explained how he does turning 65 lunch/dinner seminars where a person gets a mailer for a complimentary lunch or dinner and a short medicare presentation. The company that does this handles all of the mail send outs as well as the RSVP system. They also give you tips on how to do the presentation and they have databases of who to mail to. This company charges .75 per mail piece, and they mail around 3,500 mailers so about $2,600. On top of that he pays $15 per meal so an additional $525-675 for the food. All in he spends about $3200. He said he gets about a 1-1.3% response rate to the mailers so in the end he will get about 30-35 people to attend the dinner and not everyone becomes a client.
Its not cheap so I'm hesitant to sign up to do this. Im thinking I probably can do the same thing, find a venue but with no food (provide water and maybe snacks), send out mailers (not sure where to get demographic lists to target turning 65), and hopefully people show up.
For those who do/have done seminars, what are your thoughts?
Its not cheap so I'm hesitant to sign up to do this. Im thinking I probably can do the same thing, find a venue but with no food (provide water and maybe snacks), send out mailers (not sure where to get demographic lists to target turning 65), and hopefully people show up.
For those who do/have done seminars, what are your thoughts?