What Would You Say on a Med Supp Lead?

[senior-advisor-indiana]

Good luck on the mailings. You should definitely get a better quality lead.

 

[elder]

Thanks Mike, thats the plan anyway. I forgot to mention that the return time will be much less, around a week. This should help in the "I don't remember sending it in" responders.

 

[pbbaseball]

How is it going to cost you less by doing it yourself?
Yes the wording definitely effects the return but not necessarily the amount of sales you get.

quite a bit less to do it yourself.... envelopes are about 2.5c each, 1.7 cents per name (which you don't have to rebuy every time), 3 mailers per page at 1.2cents each, about 1c per page for toner, and then .26 to mail standard without barcodes, comes in at about $325/thousand.

Then 1.18 per BR that comes back, and .44 per bad address if you don't do "or current resident". Where it wins doing it yourself in my opinion, is I get responses 4 days after I drop off at the bulk mail center, instead of 3 weeks with a mail house.

If you use company specific mailers supplied, lots of times they are free, so then you are only talking $260/ thousand!
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My cost will be around .31 each @ first. If it works, then I will also get the bulk rate permit, that will drop it down to around .26 each. I wont be dropping a 1000 a week, prob. 400 each week to start. I will have to play with it until it is perfected.

I forgot to mention that I will also be using slave labor (my kids) to cut/fold/seal the mailers.

I am doing this because I can, I have everything I need. I did a drop from Prospect Pro's in March, it worked well w/4.5% return. However, it was the same old tired lead. I recieved a lot of t-65's, MA's, Tricare, so the return was really around 3%. My thinking has always been for years that if a honest lead piece was mailed, the return would be less, but a much higher quality of prospects. I guess I will see soon enough, first mailing will go out end of week.

do yourself a favor and get a folder/inserter. It's the only professional piece that I've got, but it will fold, stuff, and seal 3000 an hour, and I only paid $1000 for it on ebay. Well worth the money, pays for itself after only a few mailings

 

[elder]

Thanks. I did just talk with my pitney bowes rep about a folder. Please PM me with any other tips you may want to share.

 

[bobson]

I've never put my toll free number on there, but have put my cell phone on since it's local. Usually average 1-4 calls per thousand mailers, depending on time of year and county I mail. Those that call know what they are looking for, and are usually quick sales....

Never tried 888 number. Figured I had a better chance at them calling if they saw I was local. Probably should run it both ways to see

I'd also hire an answering service for night time calls.

 

[healther]

I am looking to do the same thing. I have been sending postcards for MA products and want to start getting into more Supps. I have averaged 3 appointments per thousand, not a huge ROI but it has been a good way to build my book of business and of course... referrals are gravy.

I'm thinking about testing some folded/tabbed business reply cards, just tear off and return. Has anybody ever utilized this format, or is it just SOP to throw a reply card in an envelope.

Don't mean to hijack this thread, thought it might be relevant to the OP.
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I'd also hire an answering service for night time calls.

Apparently the PO had a clogged drain over the last few weeks. My last 3 mailings all landed yesterday and I have been taking calls from sun up to sun down. I almost wish I had an answering service for this fiasco, never thought I would want the calls to slow down. My cell phone has brought my left ear to about medium well.

 

[elder]

good idea about answering service, I just happen to have a life long friend who owns just this type of business.

 

[pbbaseball]

I am looking to do the same thing. I have been sending postcards for MA products and want to start getting into more Supps. I have averaged 3 appointments per thousand, not a huge ROI but it has been a good way to build my book of business and of course... referrals are gravy.

I'm thinking about testing some folded/tabbed business reply cards, just tear off and return. Has anybody ever utilized this format, or is it just SOP to throw a reply card in an envelope.

Don't mean to hijack this thread, thought it might be relevant to the OP.
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Apparently the PO had a clogged drain over the last few weeks. My last 3 mailings all landed yesterday and I have been taking calls from sun up to sun down. I almost wish I had an answering service for this fiasco, never thought I would want the calls to slow down. My cell phone has brought my left ear to about medium well.

you'll get a lot more back with a reply card than just a phone number, but i like when they call