Does It Pay to Use Yellow Pages to Advertise

[FinalExpenseRookie]

Have any of you guys used the Yellow Pages ( book ) and the online Yellow pages to advertise your health insurance business. I have looked in my local book and their is some ads in there that have been in there for a while. Thinking of placing an ad. How many calls do you think I would get per a month if I do it? Do you think the ROI will be worth it?

 

[Dave020]

I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.

Save your money and build a web site. The people who call from the yellow pages also usually use pay phones

Of course, others may have had a better experience.

My numbers:

YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least

My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.

 

[STIBROKER]

use to....not so much anymore.....

 

[xrac]

I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.

Save your money and build a web site. The people who call from the yellow pages also usually use pay phones

Of course, others may have had a better experience.

My numbers:

YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least

My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.

I agree! Save your money!

 

[Franz Kafka]

I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.

Save your money and build a web site. The people who call from the yellow pages also usually use pay phones

Of course, others may have had a better experience.

My numbers:

YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least

My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.

1-2 buyers a day at least?? That's awesome. Who do you use for SEO? I had no idea you could get that many calls from a website.

 

[djs]

Yellow page ads are very profitable..... for the yellow page ad salesman.

Dan

 

[xrac]

A lot of companies are cutting back on yellow pages advertisements. Look at the size of your phone book today comparted to 5 years ago. Within a few years the yellow pages will be mostly obsolete.

 

[moonlightandmargaritas]

Within a few years the yellow pages will be mostly obsolete.

It's obsolete now!

 

[xrac]

It's obsolete now!

You are correct as far as my own usage.

 

[DHK]

The yellow pages are more profitable if you're selling a commodity - like P&C insurance, auto repair, plumbing services, etc.