- 10,276
That did seem a bit high.
Lead Generating Web Page
- Thread starter ameneses54
- Start date
insagentmike
Expert
- 62
I wrote this on my marketing blog a while back. it is from a seminar that I went to with Mike Filesaime, Mark Ling, Ryan Deiss, Perry Belcher, Jeff Dedrick, Darren Rowse, Ken Envoy, Yaro Starak, John Chow, and lots more. To many to list. I paid $5,000 for this mastermind group.
I am going to give you access to my email marketing bootcamp that I had Mark Ling to do for my internet marketing affiliates. I normally sell this course for $47 but, I am going to give it to you for free just to help you guys out. You can listen to it at Email Marketing Bootcamp. Please Do Not Share this with anyone outside of the insurance forum. I am only doing this to help you get your emails opened more. I struggled with this until I went through these courses. Hope it helps.
5 Tips To Get Your Emails Opened.
Tip #1: Use personalization for added attention
Sending out an e-mail with a personalized subject line is the equivalent of calling someone's name in a crowd: It has that same power to grab his attention.
By now, using the recipient's name in your subject line is pretty standard. But that's only the start. You can take personalization further by adding another personal detail to the subject line, like the city your customers live in.
Start with a subject line that looks like this: "Janet, want to get out of the city this weekend?"
Then make it really compelling by adding personal details: "Janet, want to get out of Tucson this weekend?"
A DoubleClick survey found that the most important factor in generating a response was offering a product the recipients wanted at the time. You can accomplish that by segmenting your market, allowing you to personalize the offers or the information in your e-mails to make them timely and relevant.
That means collecting as much data as possible on each person on your mailing list. Then you can create separate campaigns that will appeal to each segment of your audience (e.g., subscribers; people who have purchased once; and people who have purchased more than once).
If your offer is highly personalized, your subject lines can be, too.
And the great thing is that there are plenty of tools out there that can manage and merge in your data to create targeted e-mail campaigns.
Tip #2: Keep your subject lines short
Here's a test: Take a look at the subject lines in your inbox. Are there any that stand out more than others? Any that you read first or get you interested in learning more? Chances are it's the shorter subject lines that grab you, right?
It's actually been proven that subject lines with 41 characters or under get higher opening and click-through rates than longer ones. So keep it short and sweet. You don't need to explain in detail what the e-mail is about in the subject line; you just need to give enough information to make people want to open the e-mail to read more. E-mails alerting recipients to a regular subscription product or downloadable information can be longer--test and see what works.
Make sure you put your benefit, offer or most important element in the first few words of the subject line, too. That way, if someone's email program cuts off the end of the subject line (which is pretty common) you'll still get your main point across.
Tip #3: Keep the formatting simple and understated
If you sent an e-mail to a friend, would you type your subject line like this?
"Free Beer And Pizza -- You're Invited!!"
Or how about like this?
"FREE BEER AND PIZZA -- YOU'RE INVITED!!"
It's pretty unlikely, right? So why would your e-mails to your customers and subscribers have subject lines that were formatted like that?
The more your subject lines look like personal e-mails from friends, family members or business associates, the more likely it is that they'll be opened. The more they look like a hard-sell sales pitch, the less effective they'll be.
So avoid capitalization, exclamation marks and dollar signs, which can increase the chances of having your messages flagged as spam, and will be sure to set off warning bells with your recipients.
Tip #4: Use a compelling angle to get your readers interested
Of course, getting your readers to open your e-mails requires more than personalization and formatting. You'll still need to come up with an interesting angle that grabs your customers' attention and makes them want to open the e-mail.
Here are some ideas for subject lines that we've had success with in the past:
Nobody likes to be fooled or tricked, so make sure your subject line is related to your actual message--in fact, it's a legal requirement under the CAN-SPAM Act that the subject line be authentic and not misleading.
If your subject line says "Mary, three ways to save money," you need to make sure you actually are talking about that, and preferably within the first few lines. Otherwise, your visitors will feel cheated, and that will hurt your credibility.
And don't forget about the preview pane. Statistics from MarketingSherpa show that 26.6 percent of consumers read e-mails that way. And 69 percent of people reading e-mail at work do so with the preview pane turned on. You risk losing those readers if you don't follow up your subject line almost immediately in the body of the e-mail.
It's time worth spending to come up with subject lines that will entice people to open your e-mails. Those five or six words are vital to your business because they connect you with your most valuable potential customers. So never stop testing them and trying new ones.
I am going to give you access to my email marketing bootcamp that I had Mark Ling to do for my internet marketing affiliates. I normally sell this course for $47 but, I am going to give it to you for free just to help you guys out. You can listen to it at Email Marketing Bootcamp. Please Do Not Share this with anyone outside of the insurance forum. I am only doing this to help you get your emails opened more. I struggled with this until I went through these courses. Hope it helps.
5 Tips To Get Your Emails Opened.
Tip #1: Use personalization for added attention
Sending out an e-mail with a personalized subject line is the equivalent of calling someone's name in a crowd: It has that same power to grab his attention.
By now, using the recipient's name in your subject line is pretty standard. But that's only the start. You can take personalization further by adding another personal detail to the subject line, like the city your customers live in.
Start with a subject line that looks like this: "Janet, want to get out of the city this weekend?"
Then make it really compelling by adding personal details: "Janet, want to get out of Tucson this weekend?"
A DoubleClick survey found that the most important factor in generating a response was offering a product the recipients wanted at the time. You can accomplish that by segmenting your market, allowing you to personalize the offers or the information in your e-mails to make them timely and relevant.
That means collecting as much data as possible on each person on your mailing list. Then you can create separate campaigns that will appeal to each segment of your audience (e.g., subscribers; people who have purchased once; and people who have purchased more than once).
If your offer is highly personalized, your subject lines can be, too.
And the great thing is that there are plenty of tools out there that can manage and merge in your data to create targeted e-mail campaigns.
Tip #2: Keep your subject lines short
Here's a test: Take a look at the subject lines in your inbox. Are there any that stand out more than others? Any that you read first or get you interested in learning more? Chances are it's the shorter subject lines that grab you, right?
It's actually been proven that subject lines with 41 characters or under get higher opening and click-through rates than longer ones. So keep it short and sweet. You don't need to explain in detail what the e-mail is about in the subject line; you just need to give enough information to make people want to open the e-mail to read more. E-mails alerting recipients to a regular subscription product or downloadable information can be longer--test and see what works.
Make sure you put your benefit, offer or most important element in the first few words of the subject line, too. That way, if someone's email program cuts off the end of the subject line (which is pretty common) you'll still get your main point across.
Tip #3: Keep the formatting simple and understated
If you sent an e-mail to a friend, would you type your subject line like this?
"Free Beer And Pizza -- You're Invited!!"
Or how about like this?
"FREE BEER AND PIZZA -- YOU'RE INVITED!!"
It's pretty unlikely, right? So why would your e-mails to your customers and subscribers have subject lines that were formatted like that?
The more your subject lines look like personal e-mails from friends, family members or business associates, the more likely it is that they'll be opened. The more they look like a hard-sell sales pitch, the less effective they'll be.
So avoid capitalization, exclamation marks and dollar signs, which can increase the chances of having your messages flagged as spam, and will be sure to set off warning bells with your recipients.
Tip #4: Use a compelling angle to get your readers interested
Of course, getting your readers to open your e-mails requires more than personalization and formatting. You'll still need to come up with an interesting angle that grabs your customers' attention and makes them want to open the e-mail.
Here are some ideas for subject lines that we've had success with in the past:
- Make an announcement or share news: People want to be the first to find out new things, especially if your site covers a specific industry.
- Make your reader curious: Suggest that the reader is missing out on an important offer or piece of information. When you use this technique, make sure you leave something to the imagination. For example: "Paul, are you making this common mistake?"
- Create a sense of urgency: Consider creating a sense of urgency in your subject line by limiting time ("Frank, only three days left") or quantity ("Mary, only 250 copies available").
- Emphasize benefits: Another powerful approach for your subject line is to state how your readers will benefit from your e-mail. If you can tell them how they're going to save money, save time, make their lives easier, etc., by opening and reading your message, you'll have the most success.
Nobody likes to be fooled or tricked, so make sure your subject line is related to your actual message--in fact, it's a legal requirement under the CAN-SPAM Act that the subject line be authentic and not misleading.
If your subject line says "Mary, three ways to save money," you need to make sure you actually are talking about that, and preferably within the first few lines. Otherwise, your visitors will feel cheated, and that will hurt your credibility.
And don't forget about the preview pane. Statistics from MarketingSherpa show that 26.6 percent of consumers read e-mails that way. And 69 percent of people reading e-mail at work do so with the preview pane turned on. You risk losing those readers if you don't follow up your subject line almost immediately in the body of the e-mail.
It's time worth spending to come up with subject lines that will entice people to open your e-mails. Those five or six words are vital to your business because they connect you with your most valuable potential customers. So never stop testing them and trying new ones.
Last edited:
- 10,276
Good tips...but 87% still seems high. Unless you are sending to friends and family. No...wait. My sisters never read my email so that still seems high.
insagentmike
Expert
- 62
One thing I forgot to tell you is that I spend about 4 hours doing research finding the buying keywords for that niche. Whether it be health insurance, life insurance or something else. I also do a search on the internet for forums for that niche and I gather all the questions that I see pop up the most and I write an ebook based on those questions. So I know what questions will be asked. Then I set the expectation that I will be sending that book out over the next week and I tell them keep a look out for it. You don't want to miss it or it could cost you a $100's or more on your health insurance or whatever my site is going after. So you are expecting the book and you really want to read it. I have so tightly searched for the great keywords that I don't have to waste time on the non buyers. For example I don't go after the searches "health insurance" I go after "buy health insurance" I don't have 5,000 people requesting a quote every month because I go after around 1,000 search phrases with very low competition. I also build 3 sites in that niche pointing to each other and then they all point to my main agency site. It helps with the back linking.
Also use the google search based keyword tool not the adwords keyword tool. Go after the low hanging fruit not the fruit at the top of the tree. I don't generalize I specialize. I lost my shirt trying to generalize and I got tired of going around shirtless. I was broke and desperate and had to find a another way to do it. I hope this helps you out with your email campaigns and website building.
P. S. Build your sites with wordpress and use the allinoneseo plugin and you will get ranked faster. I can build a site in about an hour. Submit a video and have it indexed in an hour to 24 hours.
islabucasgrande
New Member
- 15
The only way you get as high as 87% openings is to give flyers to a township and beg before them. I agree with somarco albeit it's not really impossible at all if you are just too persistent.
Why does everyone look for the negative in every post on here? Yes people exaggerate everything. Like "how many women have you slept with?". Everyone does. So 87% opening? Prolly not! But good information? Yep!
Thanks for the info.
Everyone else....be nice. You don't always have to be a skeptic of everyone that is new here.
Thanks for the info.
Everyone else....be nice. You don't always have to be a skeptic of everyone that is new here.
Yes, very unrealistic...I agree 100%. But why is it that everyone has to call BS on everyone else. Just seems to be so much tension.
- 10,276
Oh brother!
Starting your own site can be very beneficial and teach you about the relationship between how you market your site and your end-conversion rate. I'd recommend going that route and, if you're looking for free ways to generate traffic, can always try social media groups. Worse comes to worse you can always direct-market in places with high volume where you think people would be searching for insurance
