- Thread starter
- #11
- 112
I think your biggest challenge is going to be too many good ideas. You should probably stick to just door knocking and/or cold calling or some other way of driving activity you have control over. At 30 calls/door knocks per day you're going to get hurt because you're not getting enough traffic. That's less than an hour of calling. If you wanted to set a goal of 300 calls per day and stuck with that for a few weeks you couldn't help but get some activity. I'm slightly biased because for years I've believed in telemarketing (which is why I now am a list broker), but the key to being successful is filling your pipeline and you'll starve to death before you fill your pipeline with website leads or probably even direct mail.
Is 300 calls a day the norm? I mean, that's 10 Hours of calling if each call was an average of 2 minutes long. I was going to up my calls to 100 a day after thinking about my goals.
So Direct mail isn't a good marketing tool? I'm just trying EVERYTHING I can. I want no stone unturned or opportunity missed. Should I invest more on buying leads than direct mail?
Also I have a Commission and Goal plan, what could be improved?
Commissioned Sales Goals and Strategy Plan
1. My annual sales goal is $120,000.
2. My monthly sales goal is $10,000.
3. I make $220 in commission per sale (this can vary…feel free to average)
4. I need 45 sales a month to hit my monthly sales goal. #2 divided by #3 = #4
5. It takes 2 hot leads to make 1 sale. (A hot lead is someone willing to let you quote them and has given you all the information needed to do so.)
6. It takes 20 number of cold calls to make 1 hot lead.
7. Multiply the numbers from #4, 5, & 6 to find the total number of cold calls you need to make per month. 1800
8. Divide the answer to #7 by the number of days you work per month, and this will give you the number of cold calls you need to make each of those days to hit your monthly and yearly sales goals.
I need to make 90 cold calls a day. (will make 100 though)