Ok, I'd like some input. I sell Individual Health, not group. I am debating whether to buy pre-qualified leads or just have an experienced appointment setter call and set appointments for me. I know that I can close 20-25% if I can get a good qualified appointment but we will use the 20% close just to be on the safe side.
As for the appointment setter route: He is experienced and I do not have to supply the leads. I know personally that when I set and appointment, only about 60% stick. So if he charges me $15/hr and works for 30 hrs a week (or $450/wk) setting 1 appointment per hour for me, that is 30 set appointments a week. 60% of 30 is 18 actual appointments and I have a 20% close ratio, that means 3.6 sales/week.
As for the bought leads: I am leaning towards ParasolLeads. They state a 40% or higher close ratio on their website, which I am skeptical about. However using the same 20% close ratio and they say each "exclusive" lead is $18 bucks, that means I could spend the same $450/wk for 25 "exclusive" leads and make 5 sales. (25 leads x 20% close ratio=5)
Now here's my concerns: I sale 100% from home via telephone and screen-sharing. Which would you recommend? I understand the appointment setter route would require more no show's, etc and since I am not calling to set the appointment, even when I do call I have to warm up to them as it is my first time calling them, even though someone already set the appointment for me.
As for the "exclusive" leads. I would think they would be alot more qualified since after all, based on ParasolLeads info, they are "exclusive", pre-filtered leads based on the criteria I set and these folks have "requested" info on insurance.
Keep in mind, I only sell individual health from telephone and screen sharing.
P.S--Josh I hope you comment as well. My first goal is to buy leads from you and call them but even if I implement one of the two cases above, I will still use your service since I would think I would have plenty of time on my hands to increase business by ME calling from your list
As for the appointment setter route: He is experienced and I do not have to supply the leads. I know personally that when I set and appointment, only about 60% stick. So if he charges me $15/hr and works for 30 hrs a week (or $450/wk) setting 1 appointment per hour for me, that is 30 set appointments a week. 60% of 30 is 18 actual appointments and I have a 20% close ratio, that means 3.6 sales/week.
As for the bought leads: I am leaning towards ParasolLeads. They state a 40% or higher close ratio on their website, which I am skeptical about. However using the same 20% close ratio and they say each "exclusive" lead is $18 bucks, that means I could spend the same $450/wk for 25 "exclusive" leads and make 5 sales. (25 leads x 20% close ratio=5)
Now here's my concerns: I sale 100% from home via telephone and screen-sharing. Which would you recommend? I understand the appointment setter route would require more no show's, etc and since I am not calling to set the appointment, even when I do call I have to warm up to them as it is my first time calling them, even though someone already set the appointment for me.
As for the "exclusive" leads. I would think they would be alot more qualified since after all, based on ParasolLeads info, they are "exclusive", pre-filtered leads based on the criteria I set and these folks have "requested" info on insurance.
Keep in mind, I only sell individual health from telephone and screen sharing.
P.S--Josh I hope you comment as well. My first goal is to buy leads from you and call them but even if I implement one of the two cases above, I will still use your service since I would think I would have plenty of time on my hands to increase business by ME calling from your list